Evidano is an AI-powered qualitative data analysis platform that helps researchers analyze interviews, open-ended surveys, and documents. According to the PLOS One study protocol published August 20, 2026, gender-based digital exclusion in Pakistan persists because sociocultural norms, family gatekeepers, and structural barriers limit women’s ownership and use of mobile phones. This post explains how AI-enabled qualitative analysis can accelerate the PLOS One study's reflexive thematic analysis and co-design outputs, while preserving community control and ethical standards for participatory research.
Key Takeaways
According to the PLOS One study protocol (Shahil-Feroz et al., 2026), marginalized women in Azam Basti face sociocultural and household barriers to mobile access, and the study will use participatory methods to co-design solutions with family gatekeepers and community leaders. Read the full protocol in PLOS One.
- The PLOS One protocol, published on August 20, 2026, plans a three-phase CBPR study in Azam Basti with an estimated sample of 36–45 participants across FGDs, interviews, and co-design workshops.
- The PLOS One authors cite the GSMA Mobile Gender Gap Report 2024 that women in Pakistan are 38% less likely than men to own a mobile phone or access mobile internet, reported in 2024.
- The PLOS One protocol reports SSHRC funding of $70, 626.00 (2025 competition) and a project timeline that begins February 2026 with data collection expected August–November 2026 and analysis completed by April 2027.
- The PLOS One team frames the problem as 'deeply entrenched sociocultural barriers' (Shahil-Feroz et al., 2026), and proposes co-design with gatekeepers to change norms rather than only deliver literacy training.
What Happened: PLOS One study protocol and methods
Answer: The PLOS One paper is a study protocol describing a community-based participatory research (CBPR) project to investigate why marginalized women are excluded from digital spaces and to co-design interventions with families and leaders.
According to the PLOS One study protocol (Shahil-Feroz et al., 2026), the project is grounded in Technofeminism and runs in three phases: (1) a Community Advisory Committee, (2) focus group discussions and in-depth interviews using photo-elicitation and role-play, and (3) co-design workshops to generate locally appropriate interventions.
According to the PLOS One protocol (Shahil-Feroz et al., 2026), the team will transcribe Urdu-language FGDs and interviews, translate them to English, and apply Braun and Clarke’s reflexive thematic analysis with NVivo coding and advisory committee validation.
According to the PLOS One protocol (Shahil-Feroz et al., 2026), participatory methods include a three-session Community Advisory Committee with members compensated PKR 4500 (about 16 USD), photo-elicitation images vetted by the CAC, and role-play scenarios for family gatekeepers.
Findings Snapshot
| Date | Metric | Value | Implication |
|---|---|---|---|
| 2024 | Mobile gender gap (GSMA) | Women 38% less likely to own/access mobile internet | According to the GSMA Mobile Gender Gap Report 2024, targeted social and household interventions are required beyond infrastructure. |
| August 20, 2026 | Protocol published | PLOS One study protocol (Shahil-Feroz et al., 2026) | Provides detailed CBPR and co-design methods for Azam Basti; useful template for qualitative teams. |
| Feb 2026–Jan 2028 | Project timeline | Two-year project with recruitment Aug–Nov 2026 and data collection complete April 2027 | According to the PLOS One protocol, analysis and knowledge mobilization will run May 2027–Jan 2028. |
| 2025 Competition | Funding | $70, 626.00 SSHRC Insight Development Grant | According to the PLOS One acknowledgements, the project is funded to support fieldwork, CAC compensation, and co-design activities. |
| Aug–Nov 2026 | Participant recruitment | Approx. 36–45 participants across FGDs and interviews | According to the PLOS One protocol, FGDs will have 4–5 people per group and in-depth interviews will be 4–5 per group to reach saturation. |
Implications for qualitative researchers and UX teams
Answer: The PLOS One protocol shows that participatory qualitative designs must combine rigorous thematic analysis with community validation to surface norm-change pathways.
According to the PLOS One protocol (Shahil-Feroz et al., 2026), researchers should plan for translation workflows, bilingual transcription, and advisory committee co-analysis when working in low-literacy, linguistically diverse communities.
According to the PLOS One protocol (Shahil-Feroz et al., 2026), sampling will be purposive and driven by theoretical saturation, so UX teams should budget for iterative recruitment and repeated touchpoints to refine design solutions.
According to the PLOS One protocol (Shahil-Feroz et al., 2026), co-design with gatekeepers shifts interventions from individual training to household- and community-level norm change, which alters measurement priorities toward behavior and norm indicators.
How Evidano Helps: speed the reflexive thematic analysis and co-design outputs
Problem: Long transcription and translation timelines
Solution: Evidano automates transcription and supports custom dictionaries and PII redaction, reducing manual turnaround for Urdu-to-English workflows.
Practical use: According to the PLOS One protocol (Shahil-Feroz et al., 2026), transcripts will be translated from Urdu; Evidano's integrated speech-to-text can standardize timestamps and keep audio linked to transcripts via Evidano Speech-to-Text.
Problem: Manual thematic coding is slow and hard to replicate
Solution: Evidano generates reflexive thematic suggestions, code co-occurrence networks, and frequency counts to accelerate Braun and Clarke style analysis while preserving human-led interpretation.
Practical use: Research teams can upload translated transcripts and iteratively refine codes, then use the platform to export NVivo-compatible outputs and visualizations using Evidano Features.
Problem: Co-analysis with advisory committees is hard to document
Solution: Evidano supports collaborative workspaces and annotated transcripts so Community Advisory Committees can review, comment, and validate themes in-context.
Practical use: Teams doing CBPR similar to the PLOS One protocol (Shahil-Feroz et al., 2026) can keep community validation visible in audit trails for ethical transparency and policy reporting.
FAQ: digital gender exclusion qualitative analysis
How will the PLOS One study collect qualitative data in Azam Basti?
Answer: The PLOS One protocol will use a three-phase CBPR design combining a Community Advisory Committee, focus group discussions with photo-elicitation, role-play with gatekeepers, and in-depth interviews.
Supporting detail: According to the PLOS One protocol (Shahil-Feroz et al., 2026), FGDs will be conducted in Urdu with 4–5 participants per group, interviews will last 40–60 minutes, and all sessions will be transcribed and translated for reflexive thematic analysis.
Can AI tools preserve participatory validity in co-design workshops?
Answer: Yes, when AI is used to assist not replace community interpretation, it can speed coding and produce visuals that support inclusive dialogue.
Supporting detail: According to the PLOS One protocol (Shahil-Feroz et al., 2026), co-design workshops require balanced participation and careful facilitation; AI outputs should be reviewed with the Community Advisory Committee to ensure cultural relevance.
What concrete statistics from the protocol should funders and policymakers know?
Answer: Funders should note the project budget, timeline, and key population metrics reported in the protocol.
Supporting detail: According to the PLOS One protocol (Shahil-Feroz et al., 2026), the project received $70, 626.00 SSHRC funding (2025 competition), expects about 36–45 participants, and plans recruitment in August–November 2026 with analysis completed by April 2027.
How can researchers ensure ethical consent in low-literacy settings?
Answer: Use verbal consent with thumbprints and impartial witnesses alongside plain-language materials in the participant's language.
Supporting detail: According to the PLOS One protocol (Shahil-Feroz et al., 2026), consent will be conducted in Urdu, with thumbprint documentation for participants unable to read or write, and ethics approvals in place from three boards.
Conclusion & Next Steps
Answer: The PLOS One study protocol provides a concrete CBPR roadmap for unpacking digital gender exclusion and co-designing household-level solutions; AI-enabled qualitative analysis can accelerate coding, translation, and stakeholder reporting while preserving community validation.
According to the PLOS One protocol (Shahil-Feroz et al., 2026), the study emphasizes co-design with family gatekeepers to move beyond awareness campaigns toward norm change, and findings are expected beginning in late 2027.
If you run participatory qualitative research and want faster, auditable thematic analysis with translation and transcription support, see Evidano Features and our Speech-to-Text pages for practical next steps.
Get started and accelerate your CBPR insights: Try Evidano for free.
Topics
- digital gender exclusion qualitative analysis
- AI qualitative research
- digital inclusion Pakistan
- qualitative thematic analysis
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