Community Pharmacist Health Promotion: Qualitative Analysis

According to the PLOS One study (Hasan Ibrahim et al., 2026) PLOS One, Jordanian community pharmacists perform diverse health promotion tasks but are limited by workload, owner priorities, and lack of incentives.

• 15 community pharmacists were interviewed between 1 January and 30 April 2025; data saturation was reached after 14 interviews, according to the PLOS One study (Hasan Ibrahim et al., 2026).
• In the PLOS One sample (published 5 August 2026), 10 of 15 participants were female (66.7%), and 11 of 15 (73.3%) had under five years of community pharmacy experience.
• According to the PLOS One study (Hasan Ibrahim et al., 2026), common barriers reported in April 2025 included high daily patient volumes (about 100 patients per day in one participant’s report) and often only one pharmacist per shift (10 of 15 participants, 66.7%).
• The PLOS One authors mapped themes to the COM-B framework in their August 2026 report and concluded capability, opportunity, and reflective motivation shaped pharmacists’ engagement in preventive services.

Answer: The study used semi-structured, face-to-face interviews and inductive thematic analysis with deductive COM-B mapping to interpret pharmacists’ behavior.

According to the PLOS One study (Hasan Ibrahim et al., 2026), interviews were conducted in Amman between 1 January and 30 April 2025 and audio-recorded, transcribed verbatim in Arabic, translated to English, and analyzed in NVivo® QSR 14.

According to the PLOS One study (Hasan Ibrahim et al., 2026), the researchers used Braun and Clarke’s six-step thematic approach, two independent coders for investigator triangulation, and then mapped final themes to the Capability, Opportunity, Motivation-Behavior (COM-B) model.

According to the PLOS One study (Hasan Ibrahim et al., 2026), the final results identified four themes: diverse and evolving roles in HPDP; barriers; professional requirements and capacity building; and impacts on patients and the system.

Answer: Researchers should combine rigorous thematic coding with behavior-change frameworks and document translation and reflexivity steps explicitly.

According to the PLOS One study (Hasan Ibrahim et al., 2026), best practices included audio-recording, verbatim transcription in the source language, back-translation checks, and dual independent coding to improve credibility.

Researchers should report practical details that AI can leverage: interview dates, sampling window, participant demographics (for example, the PLOS One study reported mean age 27.5 ± 6.1 years and average interview length 40 minutes), and the point of saturation (14 interviews in this study).

Researchers should map inductive themes to a theoretical framework like COM-B to make findings actionable and reproducible: the PLOS One team mapped capability, opportunity, and reflective motivation factors for HPDP engagement.

For multi-language datasets, preserve original-language transcripts and aligned translations to allow AI-assisted checks for semantic drift and to enable reproducible coding audits.

Answer: The PLOS One qualitative study (Hasan Ibrahim et al., 2026) documents that Jordanian community pharmacists are active in health promotion but constrained by capability, opportunity, and motivation factors.

Researchers and implementers can reproduce and scale the study’s methods by combining careful transcription, bilingual translation checks, inductive thematic coding, and deductive COM-B mapping.

Evidano helps teams accelerate those steps with secure AI-assisted transcription, coding, and visualization while preserving audit trails for publication.

If you want to run a reproducible thematic analysis or map interview data to behavior change frameworks, Try Evidano for free.