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Dovetail One vs Evidano: pricing and features compared

Evidano7 min read

On 6 November 2026 Dovetail launched Dovetail One, a new platform and a new way of pricing it. Its smallest listed plan, Bronze, is USD 4,800 a year for the platform plus AI credits at USD 0.15 each, for up to 5 users (as of 14 Nov 2026, Dovetail pricing). Workspaces on Dovetail’s older plans receive a credit grant on 11 January 2027; once those credits run out, their AI feature use is limited until they switch. If you’re a small research team reviewing tools before then, this post sets out what each product offers and costs, using each company’s own published information. It is written by Evidano, so we’ve kept to facts you can check at the dated sources at the end.

What changed at Dovetail on 6 November 2026

Dovetail describes Dovetail One as “a unified platform that brings voice of customer, product, research, and revenue teams together” (Introducing Dovetail One, 6 Nov 2026). Three changes matter most to research teams:

  • Who can buy it. Dovetail One is available to new customers from 6 November 2026. Dovetail says it is also rolling out the option to switch for existing Professional, Business and Enterprise customers.
  • How it is priced. Pricing has three parts: a platform fee, users, and credits. Credits are “a shared AI usage balance for the workspace”; Chat, Agents and Digital Twins use them. Credits cost USD 0.15 each on every plan.
  • What happens to older plans. In Dovetail’s words: “On 11 January 2027, workspaces on legacy plans will receive a credit grant.” And: “If your credits run out, AI feature usage will be limited and you’ll need to switch to Dovetail One to add more credits.”

Dovetail One plans, as of 14 November 2026

PlanUsersPriceWhat the pricing page lists
BronzeUp to 5USD 4,800 a year for the platform, plus credits at USD 0.15 eachMarked “Coming soon”. Pay by card, billed annually. Projects, Channels, Chat, Agents, MCP and more than 40 integrations.
Silver25+Talk to salesEverything in Bronze, plus Digital Twins, workspace context, single sign-on, AI training opt-out and pay by invoice.
Gold100+Talk to salesEverything in Silver, plus AI redaction, your choice of LLM provider, custom data retention and SCIM provisioning. Includes a 30-day free trial.

Evidano plans, as of 14 November 2026

Plan or add-onPriceWhat’s included
FreeFree forever, no credit card requiredAI analyses limited to 1 theme and 1 question per project (AI summaries unlimited). Unlimited projects.
ProUSD 50 per user per monthUnlimited AI thematic analysis, content analysis, coding and frequency analysis, cross-segment analysis, data visualisation, summaries and chat with your files. Up to 50 docx or pdf files per analysis, then USD 1.50 per extra file.
InstitutionAnnual only; “Buy 5 get 15 free” in the first yearRequest it from the plans page.
AI interviews (add-on)Internal avatar creation and testing free and unlimited, then USD 0.60 per minute of interviewAvatar video, voice and text interviews, transcription included. Charged in addition to Pro.
Transcription (add-on)1 hour free, then USD 1.00 per hourAudio and video transcription. Charged in addition to Pro.

A worked example: five people for a year

Prices on their own don’t compare like for like, but a small team’s first-year cost is a useful place to start.

  • Dovetail One Bronze: USD 4,800 a year for the platform, plus USD 0.15 for each AI credit the workspace uses (as of 14 Nov 2026). Credit spend depends on how much your team uses Chat, Agents and Digital Twins, so we haven’t estimated it.
  • Evidano Pro: 5 users × USD 50 × 12 months = USD 3,000 a year, before usage-priced add-ons such as AI interviews (USD 0.60 per minute) or transcription beyond the first free hour (USD 1.00 per hour).
  • A shorter project: Evidano Pro is priced by the month, so five people analysing one study over two months comes to 5 × USD 50 × 2 = USD 500.

What each fee buys is different. Dovetail’s platform fee covers a customer-feedback system of record with more than 40 integrations, Channels, Agents and MCP. Evidano’s covers research analysis of documents, spreadsheets and transcripts, with AI-moderated interviews and transcription as add-ons.

How the two products differ

Dovetail OneEvidano
Built forVoice of customer, product and design, user research and revenue teams, with feedback from support tickets, sales calls, surveys, reviews and your CRMAI analysis of docx, pdf, xlsx and csv files, transcripts and AI interviews
Pricing modelPlatform fee, users and AI credits (USD 0.15 each)Per user per month (Pro), with usage-priced add-ons
Smallest paid planBronze: USD 4,800 a year for the platform, up to 5 users (marked “Coming soon”)Pro: USD 50 per user per month
Free option30-day free trial on GoldFree plan with no expiry (1 theme and 1 question per project)
AnalysisProjects for calls, recordings, docs and surveys; Channels that group feedback into themes; Chat with cited answersAI thematic analysis, content analysis, coding and frequency analysis, cross-segment analysis and visualisation
Personas and interviewsDigital Twins: evidence-based models of your customers and segments, on Silver and GoldAI-moderated interviews with participants by avatar video, voice or text, in 100+ languages
AI data controlsAI training opt-out from Silver; AI redaction, choice of LLM provider and custom data retention on GoldData is encrypted and not used to train AI models, on every plan; research data is not sent to OpenAI, Anthropic or other third-party AI providers

Which one fits your team?

  • Dovetail One may suit you if your organisation wants one shared place for customer feedback across teams, with integrations into tools such as Linear and Figma, Agents that route signals, and Digital Twins for testing ideas.
  • Evidano may suit you if your work is research analysis: coding interviews, documents or open-ended survey answers by theme and question, comparing segments, and running AI interviews, with a monthly price per user.
  • If you’re on a legacy Dovetail plan, note the 11 January 2027 credit-grant date, check with Dovetail how far your grant will go, and leave time to trial any alternative before then.

Evidano achieves over 90% inter-rater reliability with human experts in independent peer-reviewed research. It holds a SOC 2 Type II report and is GDPR and UK GDPR compliant. You can try it on the free plan with your own data, or try the AI interviewer demo.

FAQ

How much does Dovetail One cost?

As of 14 November 2026, Dovetail’s pricing page lists Bronze at USD 4,800 a year for the platform plus AI credits at USD 0.15 each, for up to 5 users, and marks it “Coming soon”. Silver (25+ users) and Gold (100+ users) are priced through Dovetail’s sales team.

What happens to legacy Dovetail plans in January 2027?

Dovetail says workspaces on legacy plans receive a credit grant on 11 January 2027. If those credits run out, AI feature usage is limited, and the workspace needs to switch to Dovetail One to add more credits.

How much does Evidano cost for a team of five?

Evidano Pro is USD 50 per user per month, so five users cost USD 250 a month, or USD 3,000 for 12 months. AI interviews (USD 0.60 per minute after free internal testing) and transcription (1 hour free, then USD 1.00 per hour) are charged in addition. Prices as of 14 November 2026 on the plans page.

Does Evidano use my data to train AI models?

No. Your data is encrypted and not used to train AI models, and research data is not sent to OpenAI, Anthropic or other third-party AI providers. See data security for the full details and the DPA.

Sources

Competitor facts and prices in this article come from the vendors’ own pages listed below, read on the dates shown. Prices are in US dollars as each vendor’s site showed them when viewed from the US, and may differ by region or change later, so check the linked page before you decide. Evidano’s prices are from www.evidano.com/plans.

Topics

  • Dovetail One
  • Dovetail pricing
  • Dovetail alternative
  • Dovetail vs Evidano
  • research repository
  • AI qualitative analysis
  • AI interviews

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