Faster Insights: qualitative analysis of health social media

PRiVENT reached 2.6 million views across 02/2021–03/2025, showing that coordinated, plain-language content can amplify specialised health topics but visibility alone does not prove behaviour change.

• PRiVENT timeframe: 02/2021–03/2025; the PLOS study reporting these metrics was published 25 June 2026.
• Content volume: 72 blog posts, 880 social posts, and 3 podcast seasons (21 episodes) produced the reported reach.
• Total reported reach: 2.6 million views (platform-reported, data extracted 12 March 2025).
• Top traffic drivers were plain-language explainers, for example "What is weaning and how does it work? " which had 35, 617 views.

PRiVENT reached 2.6 million views across 02/2021–03/2025, demonstrating amplified visibility for long-term invasive mechanical ventilation.

PRiVENT used a coordinated multi-channel campaign (website, Facebook, Instagram, LinkedIn, YouTube, DocCheck) to raise visibility for long-term invasive mechanical ventilation; platform metrics extracted on 12 March 2025 show peaks on Facebook and Instagram and sustained professional visibility on LinkedIn.

• Timeframe: 02/2021–03/2025; PLOS publication: 25 June 2026.
• Volume: 72 blog posts, 880 social posts, 3 podcast seasons (21 episodes).
• Total reported reach: 2.6 million views; top article "What is weaning and how does it work? " = 35, 617 views.
• Source: PRiVENT content & metrics summary (PLOS).

The PRiVENT team produced blogs, podcasts and social posts and used platform-provided metrics to report reach and approximate audience descriptors.

A multidisciplinary PR team (clinicians, health researchers, designers, editor) produced blog posts, podcasts and social posts and promoted content (organic and targeted Facebook ads in Baden-Württemberg). The study used platform-provided metrics (views, impressions, interactions) and aggregated audience descriptors to report reach and approximate demographics.

• Data extraction date: 12 March 2025; analysis descriptive (absolute counts, percentages).
• Languages: all content in German; campaign homepage: PRiVENT campaign homepage.
• Limitations flagged by authors: platform metric heterogeneity, no occupational identifiers, visibility does not equal engagement depth.

Follow these seven steps to convert platform reach into thematic findings and recommendations.

• 1) Gather inputs: export posts, comments, blog text, and podcast audio (dates: 02/2021–03/2025).
• 2) Transcribe audio with medical dictionary and PII redaction.
• 3) Preprocess and tag by platform and date (Facebook, Instagram, LinkedIn).
• 4) Run unsupervised thematic extraction, then import or refine codebook.
• 5) Cross-segment analysis: compare theme frequency by platform and demographic slices.
• 6) Visualize co-occurrence maps and top quotes, link peaks to specific posts/themes.
• 7) Deliver a 1-page decision brief that maps themes to recommended communications or training actions.

Evidano accelerates steps 2–6 and packages visual exports for stakeholder-ready reports.

This analysis is research-focused and non-diagnostic; follow consent and local ethics rules and redact PII before analysis when working with clinical or identifiable data.

PRiVENT shows social media can amplify specialised health topics (2.6M views across 02/2021–03/2025) but turning visibility into actionable insight requires qualitative coding, segment comparisons and synthesis.

If you run health communication or mixed-methods research, try a short pilot: ingest one year of posts and podcasts into an AI-enabled platform to produce a themed briefing in under a week.

Ready to map reach to themes and stakeholder action? Start a pilot with Evidano at Try Evidano for free, secure, research-focused, and built to convert platform metrics into decisions. For details on the original study see PLOS.