Evidano home
Commentary on News

AI workflows for qualitative analysis of IYCF practices

Evidano7 min read

Tribal regions like Palghar, Maharashtra face persistent gaps in Infant and Young Child Feeding (IYCF) despite national programmes. The PLoS study protocol (published 15 July 2026) lays out a 24-month, mixed-method, quasi-experimental intervention across 44 Anganwadi Centres with n=460 mother-infant dyads and a registered trial CTRI/2024/06/068427. If you analyse transcripts, field notes, and survey forms from community nutrition work, this post shows how to run a rigorous qualitative analysis of IYCF practices using AI-enabled tools, and how Evidano maps directly onto each task: transcription and translation of local-language IDIs, thematic/codebook extraction, frequency and cross-segment comparisons, and stakeholder-ready visualizations. Read on for a step-by-step workflow you can run in weeks (not months), plus an ethics note for health research.

Key Takeaways

Evidano is an AI-powered qualitative data analysis platform that maps directly onto the protocol tasks: transcription, coding, visualization, and secure storage for sensitive health research.

Using the PLOS One protocol assets (460 mother-infant dyads, 44 AWCs, baseline/intervention/endline), teams can prototype reproducible codebooks and stakeholder visuals in weeks rather than months.

  • The PLOS One protocol documents a 24-month, quasi-experimental, mixed-methods intervention in Palghar across 44 AWCs with n=460 mother-infant (6–12 months) dyads (published 15 Jul 2026).
  • Collected assets include verbatim IDIs, diet cards, weekly process registers, audiovisual IEC, and WhatsApp logs, enabling multimodal ingestion and linked coding.
  • Evidano supports auto-transcription with custom glossaries, AI-assisted coding seeded by IYCF domains, cross-segment frequency analyses, and end-to-end encryption.
  • Follow the eight-step checklist in this post to reproduce the protocol’s qualitative analysis and export quote sets, co-occurrence networks, and policy-ready briefs.

Fast take: What the PLoS protocol offers researchers

The PLOS One protocol offers a 3-phase (baseline, 12-month intervention, post-intervention) mixed-methods project aimed at improving complementary feeding via SBCC, pictorial IEC, hot cooked complementary feeds, and supplementation.

This PLOS One protocol documents the study design and provides pre-specified outcomes and timelines for qualitative and quantitative data collection and analysis.

  • Why qualitative analysis matters: in-depth interviews with AWWs, ASHAs and supervisors (IDIs) will surface contextual barriers that determine whether IEC materials and cooking demos are adopted.
  • Payoff for your team: transform qualitative field data into prioritized, segment-specific recommendations for program design and policy.
  • Full protocol: PLOS One protocol.

Findings snapshot (protocol metrics)

Date / MetricValueSourceImplication
Trial registrationCTRI/2024/06/068427 (registered 06 Jun 2024)PLOS protocolPre-specified outcomes and timelines
Published15 Jul 2026 (protocol)PLOS OneUse protocol details to predefine qualitative codebook
Sample460 mother-infant (6–12 months) dyads; 44 AWCsProtocol methodsSufficient for cluster-level comparative analyses
DesignQuasi-experimental, mixed-methods, 24 monthsProtocol figureBaseline + intervention + endline qualitative and quantitative data
Primary interventionsSBCC training, pictorial booklets, hot cooked complementary feeds, supplementsProtocol methodsExpect multi-modal data: IDIs, diet cards, process registers, WhatsApp logs

Methods recap: what you’ll actually get as qualitative inputs

The protocol collects verbatim in-depth interviews with frontline workers and supervisors, structured questionnaires and diet cards from 460 mothers at baseline and endline, weekly process registers, audiovisual IEC and cooking-demo videos, and WhatsApp group exchanges between AWWs and project staff.

  • Qualitative scope: IDIs with CDPO, supervisors, AWWs, ASHAs, plus open feedback during cooking demos.
  • Quantitative complements: eight WHO IYCF core indicators, anthropometrics, process indicators (weekly).
  • Mixed data types: audio, video, scanned forms, spreadsheets and short messages, which requires multimodal ingestion and linked coding.

So what for qualitative researchers & program teams

For UX / implementation researchers

The protocol's outputs enable UX and implementation researchers to prioritize themes that explain behaviour change barriers and inform IEC localization.

Prioritize themes that explain behaviour change barriers (beliefs about hot cooked food vs THR, seasonal food access, caregiver time constraints).

Use cross-segment comparisons (AWC vs household, tribe groups listed in the protocol) to target IEC localization.

For monitoring & evaluation teams

The protocol allows M&E teams to link process indicators to qualitative coder tags to explain changes in diet indicators.

Link process indicators (weekly registers) to qualitative coder tags (e.g., 'supply gap', 'acceptability') to explain why MDD/MMF changed or not.

Predefine codebook from protocol IYCF domains to increase inter-coder reliability.

For policy analysts

The protocol provides grounded evidence policy analysts can map to ICDS/POSHAN scale-up recommendations.

Extract grounded recommendations for ICDS/POSHAN scale-up: which SBCC components showed feasibility in tribal geographies and why.

Use verbatim quotes mapped to outcome metrics when briefing stakeholders.

Do more, faster with Evidano: mapping the protocol to AI-enabled tasks

Ingest & preprocess

Evidano ingests and preprocesses multimodal assets including audio/video IDIs, scanned diet cards, WhatsApp exports and spreadsheets.

Upload audio/video IDIs, scanned diet cards, WhatsApp exports and spreadsheets into Evidano.

Auto-transcribe with a custom dictionary for local terms and tribe names and redact PII as required.

Codebook & thematic extraction

Seed the AI-assisted coding with the study’s IYCF domains to surface emergent subthemes while preserving policy-relevant structure.

Import the study’s IYCF domains (MDD, MMF, MAD, early initiation) as seed codes and run AI-assisted coding to surface emergent subthemes (e.g., "amylase flour use", "meal sharing norms").

Use hierarchical codes and subcodes to preserve policy-relevant structure.

Quantify & compare

Quantify code frequencies and run cross-segment analyses to link themes with process indicators and outcomes.

Run frequency counts and cross-segment analyses (by AWC, tribe, or timepoint) to see which themes co-occur with positive process indicators (e.g., more cooking demos → higher MMF).

Export co-occurrence networks and word clouds for stakeholder slides.

Iterate with chat & follow-ups

Use AI chat over the coded corpus to surface gaps and draft follow-up probes or interview scripts for unresolved themes.

Ask an AI chat over your corpus: "Which barriers to two hot-cooked feeds recur across AWCs? " and use AI-avatar interviewers to collect follow-up responses if a theme needs deeper probing.

Security & provenance

Evidano provides end-to-end encryption and explicit non-training policies to protect sensitive health data and vulnerable populations.

Evidano encrypts data end-to-end and never uses your uploads to train third-party models, critical for sensitive health data and vulnerable populations.

Refer to Evidano for platform-level security and PII redaction capabilities.

Checklist: reproduce the protocol’s qualitative analysis in 8 steps

The checklist reproduces the protocol’s qualitative analysis in eight actionable steps that map to ingestion, coding, quantification, visualization, and iteration.

Step 1: Collect raw assets (audio IDIs, diet cards, WhatsApp logs) and scan/upload.

Step 2: Auto-transcribe and translate with a custom glossary for local food names and tribal terms.

Step 3: Import IYCF domains from the protocol as a seed codebook.

Step 4: Run AI-assisted initial coding; review and refine code hierarchy with human coders.

Step 5: Generate frequency tables and cross-segment comparisons (AWC, tribe, pre/post).

Step 6: Visualize co-occurrence networks and export verbatim quote sets for each theme.

Step 7: Use AI chat to draft policy briefs or recommendation bullets mapped to outcome indicators.

Step 8: Plan targeted follow-ups using AI avatar interviews for unresolved themes.

Ethics & safeguards (research note)

Ethics and safeguards require IRB approval, informed consent, anonymization, and controlled public release for tribal and pediatric research, and the PLoS protocol obtained IRB approval (ICMR-NIRRCH, 13 Nov 2023).

This is research-focused guidance; it does not replace institutional ethics review.

For tribal and pediatric research, maintain informed consent, anonymize identifiers, and store deidentified datasets for public release only as approved.

FAQ: qualitative analysis of IYCF practices

How do I compare segments (AWC, tribe, pre/post) reliably?

Compare segments by using the protocol-defined clusters (44 AWCs) as grouping keys, align timestamps, and run stratified frequency and significance tests.

Use the protocol-defined clusters (44 AWCs) as grouping keys, align timestamps, and run stratified frequency + significance tests.

In Evidano, tag each document with segment metadata before analysis for clean cross-tab exports.

What about low-literacy participants and pictorial data?

Handle low-literacy and pictorial data by transcribing audio, attaching images as nodes, and using visual tagging to link exposures to reported behaviours.

Transcribe audio and attach images (pictorial booklets) as nodes.

Use AI-assisted visual tagging and link visual exposures to reported behaviors during coding.

How secure is AI transcription for sensitive health interviews?

Choose platforms with end-to-end encryption and explicit no-model-training policies, and use configurable PII redaction for sensitive interviews.

Use platforms with E2E encryption and explicit no-model-training policies.

Evidano provides configurable PII redaction and stores data under researcher control, see Evidano.

Wrap-up & next moves

The PLoS protocol for Palghar offers a rich mixed-methods design that benefits from AI-accelerated qualitative workflows, including faster transcription, reproducible codebooks, cross-segment evidence, and stakeholder-ready visuals.

  • If you’re preparing for implementation research or policy briefs from IYCF fieldwork, start by uploading a representative batch (3–5 IDIs + one AWC register) to prototype the codebook and visuals in days.
  • Ready to try this on your data? Explore a focused pilot and accelerate synthesis with Evidano by Try Evidano for free, or contact us at Evidano to map your study assets to the 8-step checklist above.

Topics

  • qualitative analysis IYCF
  • AI-assisted qualitative analysis
  • IYCF protocol Palghar
  • Evidano platform
  • mixed-methods nutrition research

Keep reading

Browse all articles