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Faster Insights: Cognitive Mapping in UX
Evidano is an AI-powered qualitative data analysis platform that ingests photos of maps, transcripts, videos, and survey sheets to automate thematic and frequency analyses. This post shows UX and research teams how to convert maps, transcripts, and session videos into thematic, frequency, and cross-segment analyses using AI, including a secure Evidano workflow you can pilot with a 2-week checklist. The post builds on the Interaction Design Foundation guide (published 3 July 2024) and its 7-step interview process to show which steps to automate, how to maintain consent and PII safeguards, and which visualizations move stakeholders to action.
In this article
- Key Takeaways
- Fast Take: Cognitive Mapping in UX (source)
- Findings Snapshot
- How it works (plain English)
Evidano6 min read Read More