Research Methods

Hsieh and Shannon’s conventional approach, the preparation–organisation–reporting sequence, and the honest difference between content analysis and thematic analysis.

JTBD reframes demand around the progress someone is trying to make. The switch interview, the four forces, and where the framework outruns its evidence.

The five-user rule and its real conditions, how to write tasks that do not leak the answer, severity rating, and why satisfaction scores mislead.

How to analyse reviews, support tickets and open-ended feedback without over-reading them. Selection bias, sentiment’s limits, and what the corpus can support.