What the study analysed
The study examines how identity is created and fragmented within the social media landscape, and how the resulting "fragmented Self" figures in propaganda and public opinion formation. It takes a social constructionist stance and draws on soft power, public diplomacy, social identity, network, and agenda-setting theory.
Methodologically it combines qualitative content analysis with grounded theory elements, applied in sequence. The sample of literature sources included 51 items.
AI for category formulation, humans for theory building
Evidano was used to formulate the categories that were then carried into the constructed theory and modelling. The authors describe automatic theme extraction from qualitative data as the capability that let them move quickly from sources to candidate categories and concepts.
The inductive theory-development process itself was carried out manually, as grounded theory requires. The split is stated plainly in the methodology section.
How Evidano fit the workflow
Category formulation accelerated, theory construction kept manual.
- 151 literature sources assembled
A qualitative corpus drawn from prior research on identity, social media, and propaganda.
- 2Processed with Evidano
Themes were surfaced from the corpus and turned into candidate categories.
- 3Categories carried into the theory
The formulated categories were included in the constructed theory and its modelling.
- 4Inductive theory development done manually
The grounded theory process itself remained a methodical, human-led exercise.
“The sample of literature sources included 51 items, and their processing was carried out with the help of AILYZE an AI-powered solution for grounded theory, with formulation of categories, which were further included in the constructed theory and modelling.”
“While AILYZE was employed for concentrating on the more complex and interpretive facets of developing theories, a methodical process for inductively developing theories from qualitative evidence was carried out manually, as it is implied in grounded theory.”
Categories and concepts surfaced from the corpus, ready for the researcher to test.
The same analysis applies to published sources, reports, and documents.
The study names the tool and states exactly which step it supported.
About Evidano (previously AILYZE)
Evidano is AI-assisted qualitative data analysis software for interviews, focus groups, open-ended survey responses, and documents. It supports AI-assisted thematic analysis with your own or an AI-suggested codebook, transcription and translation in 100+ languages, clickable quotes and citations, and exportable visual reports. End-to-end encryption, no third-party data sharing, and your data is not used to train AI. From USD 50/month for unlimited analysis.
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More case studies
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